Stage One
Rebuilding after a major transition
Some are rebuilding after a major life transition — career loss, divorce, burnout, illness, or another unexpected change that has left them questioning who they are.
@JoinReinventionLab
Tune Into
Your Signal
Helping people at life's biggest turning points — from emerging adults finding their direction to accomplished professionals reinventing themselves after major change.
You shouldn't have to lose everything to discover who you really are.
Reinvention isn't reserved for a lucky few. It's a skill that can be learned — and that's why The Reinvention Lab exists.
Director
Anissa Maroof, M.D.
Founder of The Reinvention Lab. 15+ years as a mental health professional working with anxiety, depression, addiction, trauma, and major life transitions.
About Me
Insight alone isn't enough.
Before founding The Reinvention Lab, I spent more than fifteen years working as a mental health professional, helping people navigate anxiety, depression, addiction, trauma, and major life transitions. Those years taught me a tremendous amount about human behavior — but they also showed me that insight alone isn't enough. Sustainable change happens when our daily actions begin to align with who we want to become.
I've spent years understanding human behavior professionally, and then I had to rebuild my own life personally. I know what it feels like when the identity you've built no longer fits — or disappears entirely. Reinvention isn't a theory to me. It's something I've had to practice.
Today, I'm less interested in who you used to be than who you're becoming. Whether you're changing careers, recovering from loss, questioning your identity, or simply feeling called toward a different life, I believe reinvention isn't reserved for a lucky few. It's a skill that can be learned — and that's why I created The Reinvention Lab.
Who I Help
Two pivotal stages of life
I work with people at two pivotal stages of life.
Stage Two
Building it for the first time
Others are younger adults in their 20s and 30s who aren't starting over — they're just starting. They're asking important questions about who they want to become, what kind of life they want to build, and how to make decisions that align with their values instead of other people's expectations.
Reinvention isn't just for people who have lost everything. It's for anyone who wants to become who they're capable of being.
Whether you're rebuilding your life or building it for the first time, my coaching helps you develop self-awareness, identify the habits and beliefs that are holding you back, recognize your strengths, work through your blind spots, and create an intentional path forward.
Other individuals who can benefit from identity reinvention coaching include:
- Physicians leaving medicine
- Executives after burnout
- Entrepreneurs after business failure
- Divorced professionals
- Parents whose children have left home
- People recovering from addiction
- People rebuilding after incarceration
- People changing careers at 40, 50, or 60
- High achievers who no longer recognize themselves
What I Offer
Three ways to start
One session to find the signal. Twelve weeks to rebuild around it. A community to keep you tuned in.
Tune Into Your Signal
Perfect for: people who feel stuck but don't know why.
Investment
$197–$397single 90-minute session
Outcome — by the end of the session clients understand:
- What their life is trying to tell them.
- Whether they're experiencing burnout, boredom, fear, or true misalignment.
- The biggest obstacle keeping them stuck.
- Their next 30-day action plan.
Reinvention Lab Reset
The full 12-week rebuild — from hearing the signal to living a life that fits.
Investment
$2,500–$5,00012-week program
Includes
- Weekly 60-minute coaching
- Text/email support between sessions
- Worksheets and reflection exercises
- Personalized reinvention roadmap
- Values and identity assessment
- Career and life vision work
- Accountability
Reinvention Circle
Keep the momentum going alongside people doing the same work.
Investment
$97–$197per month
Includes
- Two live coaching calls
- Guest experts
- Community
- Monthly challenges
- Q&A
Reinvention Lab Reset — Modules Include
The 12-week roadmap
Five stages that move you from noticing something is off to living a life built around what you actually want.
Hear the Signal
- Burnout
- Stress
- Emotional patterns
- Identity
Release the Old Story
- Letting go
- Grief
- Shame
- Perfectionism
Rediscover Yourself
- Values
- Strengths
- Curiosity
- Purpose
Design Your Next Chapter
- Career
- Relationships
- Health
- Daily life
Build a Life That Fits
- Habits
- Boundaries
- Confidence
- Long-term plan
Get Started
Start with one honest conversation.
Not sure which program fits? Begin with Tune Into Your Signal — a single 90-minute session that tells you what your life is trying to say, and what to do about it in the next 30 days.
Follow the Lab
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Email
hello@joinreinventionlab.com -
Website
www.joinreinventionlab.com -
Sessions
Online — available worldwide